6 Easy Ways to SEO Your Next Blog Post

6 Easy Ways to SEO Your Next Blog Post

Ciao tutti!

Today I have a little bit of a different post, but one I’m sure other bloggers out there will appreciate.  Since creating my own blog, I’ve done so much research about how to best drive traffic to it and I have acquired a few SEO (Search Engine Optimization) tactics that I do regularly now.  Some of these tricks only take a couple extra minutes, so it’s definitely worth it to give your new post you’ve worked so hard on an extra push!

1. create relevant image titles and alt texts for all images

This is something that most people completely overlook.  The image title is actually something that Google “scans” through when determining how to rank your site.  So if your file names are “IMG3045.jpg”, that’s not going to help your blog.  Create a naming convention like “your blog’s name-post title(-01,-02…).jpg” and use that for all the photos.  Having your blog’s name in there will help Google rank your post higher.

While you are in there renaming your photos (which you can do before uploading them or after in WordPress) you should also add “alt text” to them.  Alternate text in photos allows search engines to understand what your image is.  When images cannot load properly on a page, the alt text appears.  Alt text is also used by visually impaired people to understand what is in the image.

For my photos, I use a more descriptive alt text than I do for image titles.  I still include my blog’s name but I’ll had more description of the photo itself.  For example, “Bellezza Corner Fashion Post Walking Outside”.  Also the alt text does not need to be separated by hyphens and can be written more like a sentence.

2. utilize all the features of the *amazing* Yoast plugin

For those using WordPress.org, you can use the game-changing Yoast plugin for SEO.  There is so much information to get out of it, and it appears at the bottom of every post.  After writing up your post, scroll down and read through all the points it suggests to correct, and which it says are good.  Often times, Yoast brings to your attention that you don’t have certain image titles/alt text in place, your post title is too long or short, or that your links are broken.  It is an awesome tool for optimizing your post, and it’s even free.

Yoast Plugin Notifications for SEO3. check your word count

Search engines scan for word count so make sure your post has at least 300 words in it.  500 words is better, but anything below 300 will be detected and ranked lower.  The Yoast plugin brings this to your attention as well, which is very convenient.

4. add subheadings

Make sure that your post has some use of subheadings.  This is another quality that Google and other search engines look for in your post.  They want to see the structure of a proper post.  Now, sometimes I don’t even necessarily need subheadings.  But just since I know this information, I try to incorporate them in some way.  I like to use H4 headings because they are smaller and more subtle in my posts than H1-H3 ones.

5. create a relevant meta description

Another huge help that only takes about a minute to add.  Again this is something you can do with Yoast.  At the bottom of your post, the Yoast plugin area shows a little Google snippet preview with your post title and a little description below it.  This is called a meta description.  The meta description should be 155-160 characters and you should try and use all the space possible.  If you don’t set a meta description, it is pulled automatically using the first lines of your post.  For most blog posts, this is not helpful.

Yoast Plugin Google Snippet EditorIn this case of this post, the meta description would read, “Ciao tutti! Today I have a little bit of a different post, but one I’m sure other bloggers out there will appreciate.  Since creating my own blog, I’ve done…”  Not so useful for describing what my post is even about.  So I take the extra couple minutes to make a great sentence or two explaining why you should click on this link.

6. throw some links out there!

Getting your link out there is the best thing you can do for your SEO ranking and for traffic.  One of the easiest ways to get your links out is with Pinterest.  You can upload all your photos from your blog post to Pinterest and have them shoot back to the corresponding post.  Search engines take into account how many links you have out there on the world wide web, so get linking!


Do you guys already optimize your posts? What other techniques do you incorporate?

Buona domenica!

Amanda 🙂

52 Comments

    • The Bellezza Corner
      May 28, 2017 / 2:49 pm

      Thank you! 🙂

    • The Bellezza Corner
      May 28, 2017 / 2:49 pm

      Thank you for the read! 🙂

    • The Bellezza Corner
      May 28, 2017 / 2:49 pm

      Thank you! Glad you got something out of it!

  1. May 28, 2017 / 12:23 pm

    This is so greatly informative! Thank you so much for sharing all of that in such detail. I do not currently use any of those tactics but will begin to implement them thanks so very much to you! xo

    • The Bellezza Corner
      May 28, 2017 / 2:50 pm

      Awesome! So happy to hear it 🙂

  2. May 28, 2017 / 12:32 pm

    This is so insightful and well written Ms Amanda, great post and many things to learn even for savvy bloggers

    • The Bellezza Corner
      May 28, 2017 / 2:50 pm

      Thank you!

  3. May 28, 2017 / 1:01 pm

    Truly interesting and informative! Thanks for sharing 🙂 💐 ✨ ❤

    • The Bellezza Corner
      May 28, 2017 / 2:50 pm

      So happy to hear that, thank you for the feedback! 🙂

    • The Bellezza Corner
      May 28, 2017 / 2:51 pm

      Awesome! That makes me so happy to hear 🙂

    • The Bellezza Corner
      May 28, 2017 / 2:51 pm

      Thank you! 🙂

  4. May 28, 2017 / 2:27 pm

    Thank you for the helpful tips!

    • The Bellezza Corner
      May 28, 2017 / 2:51 pm

      Thanks for the read, lovely!

  5. ThingsHelenLoves
    May 28, 2017 / 3:37 pm

    Very helpful indeed…love that the post is so user friendly, too. Sometimes info about the technical side of blogging feels over whelming but your post is really useful and encouraging. Many thanks!

    • The Bellezza Corner
      May 28, 2017 / 8:21 pm

      Aw I’m so glad to hear that, that’s what I was going for! 🙂

  6. May 28, 2017 / 4:40 pm

    Yes, I also have to say that this really is great post! Good information which is easy to understand and take in use! Thank you so much!

    • The Bellezza Corner
      May 28, 2017 / 8:22 pm

      Thank you so much, I’m so happy to hear that! :)!

  7. May 28, 2017 / 7:42 pm

    Thank you so much for the tips! So, so helpful! You’ve made SEO much easier to understand, although the annoying part is now I feel like writing alt-text for all my images and renaming them too!

    • The Bellezza Corner
      May 28, 2017 / 8:23 pm

      hahaha you can definitely go back and add alt-texts to older photos! I’m so glad to hear this feedback, thank you very much! 🙂

  8. May 28, 2017 / 9:59 pm

    Well done—excellent tips!

    • The Bellezza Corner
      May 30, 2017 / 6:40 pm

      Thank you! 🙂

  9. May 29, 2017 / 1:38 am

    These are great tips! It’s more encouragement to upgrade my site, so that I can have my own domain name and have access to the Yoast plug-in.

    • The Bellezza Corner
      May 30, 2017 / 6:41 pm

      Thank you! Yes actually there is a guided transfer service that wordpress provides for about $120 that transfers all your stuff to wordpress.org if you are interested in doing that but don’t know how. 🙂

      • May 30, 2017 / 8:35 pm

        I’ll have to do that! Thanks for the tip 🙂

      • The Bellezza Corner
        June 1, 2017 / 1:15 pm

        Yay! Happy to help! 🙂

  10. May 29, 2017 / 2:49 am

    Very Useful, I am going to take care of this right away. Thank You 🙂

    • The Bellezza Corner
      May 30, 2017 / 6:42 pm

      Awesome, happy to help! 🙂

  11. May 29, 2017 / 2:58 am

    Incredibly useful thank you. My current blog is more for fun so I’ve never been too bothered but I’m about to launch a new business and was wondering what SEO was all about. So thank you for the timely information!

    • The Bellezza Corner
      May 30, 2017 / 6:43 pm

      That’s great, I’m so happy to help! 🙂

  12. May 30, 2017 / 7:42 pm

    I had no idea about the photos. I must take that advice from now on at least when naming them. If the image is already part of WordPress can you still change the names and description is it? Also I must try the whole thing with Pinterest!! 👍🏻👍🏻

    • The Bellezza Corner
      June 1, 2017 / 1:14 pm

      Oh yeah it’s a super easy way to boost your SEO! Yes you can add those things to photos from exisiting posts if you go into the editing area of your post and click on your photos. 🙂

      • June 1, 2017 / 2:49 pm

        Does this only work for blogs that use .org or for .com also?? I use the later so I was just wondering. Thanks!! ♥

      • The Bellezza Corner
        June 1, 2017 / 3:30 pm

        Some things you can do on wordpress.com too like image titles and alt text! The plugin stuff you can’t do with wordpress.com but pinterest and linking in general you can!

  13. May 31, 2017 / 1:35 am

    Thankyou! This is so helpful! I’ve tried to get my blog to show up on search engines but get so confused by technical terms I have no clue what I’m doing, so thanks for these great ideas! 🌸💖

    • The Bellezza Corner
      June 1, 2017 / 1:16 pm

      I’m so happy to have helped 🙂 I know it can be confusing, but there are actually a few really easy things you can do to get ahead of game!

      • June 1, 2017 / 2:04 pm

        Yes some of your tips were so simple to start doing but I’d just overlooked! I’m guessing you self host your blog? I have a couple of questions about this because I’m just starting out, would it be okay to send them to you to get some help? No pressure! 🌺💖

      • The Bellezza Corner
        June 1, 2017 / 3:27 pm

        I do self host my blog. Sure I could answer a few questions. You can email me at amanda@bellezzacorner.com 🙂

  14. May 31, 2017 / 6:33 am

    Thank you for the tips! Great information, you’ve made this look so simple. Definitely gonna keep this in mind. 🙂 xo

    • The Bellezza Corner
      June 1, 2017 / 1:18 pm

      Thank you so much! It is pretty simple and you’ll see a nice boost! 🙂

  15. June 1, 2017 / 10:40 pm

    Thank you – this is a very useful post. Much appreciated! 🙂

    • The Bellezza Corner
      June 2, 2017 / 11:10 am

      Thank you, so happy to hear you got something out of it! 🙂

    • The Bellezza Corner
      June 6, 2017 / 2:26 pm

      Thank you so much!! I don’t have one any more since changing my blog layout! ahha <3

  16. Christina Meadowcroft
    June 17, 2017 / 10:43 pm

    Oh my gosh! Super helpful! Thanks.

    • The Bellezza Corner
      June 17, 2017 / 11:12 pm

      Thank you!! 🙂

  17. June 19, 2017 / 5:25 pm

    How do you get paid more if you do get paid ? I’m currently trying to figure that out! I see you have no ads

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